Don't Be Afraid To Color Outside the Lines
Kristen Carroll, Founder and CEO
CBS News published an article 10 years ago, reporting that the average amount of ads we see a day grew from 500 in the 70's to 5,000 in 2006. Just 10 years later, that amount has doubled to an estimated 10,000 ads per day for the average American.
More than ever, it is time to color outside of the lines. Many small businesses choose to play it safe with advertising. For some, the strategy is to act as if - portraying a larger, more corporate or established environment, until they day they reach that reality. For others, they emulate the companies they admire, or try to create a visual identity that looks polished and solid.
In a sea of the same, with the constant stream of targeted consumer engagement, it is highly improbable that a measured and consistent approach will generate results. Now is the time to be bold, to be different, and to let your target and existing clients get to you the real you. Don't be afraid to let your freak flag fly, and never be afraid to color outside of the lines.