by Stephanie Carnes, Spotlight Director
LinkedIn has always been pretty generous with its resources, and right now they've developed some new tools to help #smallbusinesses thrive.
These courses are all free through the end of August. After you complete one, be sure to add it to your LinkedIn profile!
Current challenges
Pivoting Your Small Business in a Crisis
Leading a Small Business Through Crisis
How to Recession Proof Your Small Business
How to Adapt Your Small Business in a Recession
Take care of yourself
Manage Stress for Positive Change
How to Manage Feeling Overwhelmed
Building Resilience
Build and sustain your marketing and sales funnel
Marketing for Small Businesses
Building a Small Business Website
Social Media for Small Businesses
Marketing on LinkedIn
Lead Generation
Sales Secrets for Small Business
Manage your people and business through challenging times
Managing Your Small Business
Freelancing tips - the business of freelancing
Understand and protect your finances
Understanding Cash Flow
Calculating Breakeven
Protecting Profitability by Reducing Financial Risk
If you want to host virtual events, training sessions, or meetups, try LinkedIn Events.
Your event will have a unique URL and a custom landing page.
Send invitations to all of your first-degree contacts.
Events are discoverable on “My Network” tab.
You can host an event on a company or a personal page.
Consider using LinkedIn Live, which gets 23 times more comments per post and six times more reactions per post than native video.
After the event, the video will be available in a Video tab, enabling you to start creating a digital library.
If you need to hire new employees, you can used LinkedIn Jobs, which has gone through some updates to reflect the current job market.
Set the location of the job to "remote."
Message and communicate with applicants all on the main platform.
The candidate management program has been updated; resume and experience/skills can be seen on the same screen now.
Use the new mobile app.
Access the video feature for applicants to screen them face to face rather than on the phone.
By the way, if your LinkedIn banner photo still looks like this . . .
. . . you could probably use some LinkedIn support. Contact me at stephanie@lmcspotlight.com to discuss possibilities!