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New LinkedIn Tools for Small Businesses

Updated: Dec 8, 2022

by Stephanie Carnes, Spotlight Director


LinkedIn has always been pretty generous with its resources, and right now they've developed some new tools to help #smallbusinesses thrive.


LinkedIn Learning

These courses are all free through the end of August. After you complete one, be sure to add it to your LinkedIn profile!


Current challenges

  • Pivoting Your Small Business in a Crisis

  • Leading a Small Business Through Crisis

  • How to Recession Proof Your Small Business

  • How to Adapt Your Small Business in a Recession

Take care of yourself

  • Manage Stress for Positive Change

  • How to Manage Feeling Overwhelmed

  • Building Resilience

Build and sustain your marketing and sales funnel

  • Marketing for Small Businesses

  • Building a Small Business Website

  • Social Media for Small Businesses

  • Marketing on LinkedIn

  • Lead Generation

  • Sales Secrets for Small Business

Manage your people and business through challenging times

  • Managing Your Small Business

  • Freelancing tips - the business of freelancing

Understand and protect your finances

  • Understanding Cash Flow

  • Calculating Breakeven

  • Protecting Profitability by Reducing Financial Risk

LinkedIn Events


If you want to host virtual events, training sessions, or meetups, try LinkedIn Events.

  • Your event will have a unique URL and a custom landing page.

  • Send invitations to all of your first-degree contacts.

  • Events are discoverable on “My Network” tab.

  • You can host an event on a company or a personal page.

  • Consider using LinkedIn Live, which gets 23 times more comments per post and six times more reactions per post than native video.

  • After the event, the video will be available in a Video tab, enabling you to start creating a digital library.

LinkedIn Jobs


If you need to hire new employees, you can used LinkedIn Jobs, which has gone through some updates to reflect the current job market.

  • Set the location of the job to "remote."

  • Message and communicate with applicants all on the main platform.

  • The candidate management program has been updated; resume and experience/skills can be seen on the same screen now.

  • Use the new mobile app.

  • Access the video feature for applicants to screen them face to face rather than on the phone.


By the way, if your LinkedIn banner photo still looks like this . . .


. . . you could probably use some LinkedIn support. Contact me at stephanie@lmcspotlight.com to discuss possibilities!

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