• The LMC Group

New LinkedIn Tools for Small Businesses

by Stephanie Carnes, Spotlight Director

LinkedIn has always been pretty generous with its resources, and right now they've developed some new tools to help #smallbusinesses thrive.

LinkedIn Learning

These courses are all free through the end of August. After you complete one, be sure to add it to your LinkedIn profile!

Current challenges

  • Pivoting Your Small Business in a Crisis

  • Leading a Small Business Through Crisis

  • How to Recession Proof Your Small Business

  • How to Adapt Your Small Business in a Recession

Take care of yourself

  • Manage Stress for Positive Change

  • How to Manage Feeling Overwhelmed

  • Building Resilience

Build and sustain your marketing and sales funnel

  • Marketing for Small Businesses

  • Building a Small Business Website

  • Social Media for Small Businesses

  • Marketing on LinkedIn

  • Lead Generation

  • Sales Secrets for Small Business

Manage your people and business through challenging times

  • Managing Your Small Business

  • Freelancing tips - the business of freelancing

Understand and protect your finances

  • Understanding Cash Flow

  • Calculating Breakeven

  • Protecting Profitability by Reducing Financial Risk

LinkedIn Events

If you want to host virtual events, training sessions, or meetups, try LinkedIn Events.

  • Your event will have a unique URL and a custom landing page.

  • Send invitations to all of your first-degree contacts.

  • Events are discoverable on “My Network” tab.

  • You can host an event on a company or a personal page.

  • Consider using LinkedIn Live, which gets 23 times more comments per post and six times more reactions per post than native video.

  • After the event, the video will be available in a Video tab, enabling you to start creating a digital library.

LinkedIn Jobs

If you need to hire new employees, you can used LinkedIn Jobs, which has gone through some updates to reflect the current job market.

  • Set the location of the job to "remote."

  • Message and communicate with applicants all on the main platform.

  • The candidate management program has been updated; resume and experience/skills can be seen on the same screen now.

  • Use the new mobile app.

  • Access the video feature for applicants to screen them face to face rather than on the phone.

By the way, if your LinkedIn banner photo still looks like this . . .

. . . you could probably use some LinkedIn support. Contact me at stephanie@lmcspotlight.com to discuss possibilities!

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